I help ambitious high achievers and transformation seekers to manifest more happiness, confidence and self-esteem into all areas of their lives. Creating boundaries, generating happiness and fun, manifesting goals, and improving communication.

How Can I Help


LIFE coaching

I work with ambitious high achievers and transformation seekers to manifest more happiness, confidence and self-esteem into all areas of their lives. Creating boundaries, generating happiness and fun, manifesting goals, and improving communication.


I have been mentoring writers for many years and I help people knock it out and get it done. Books, TV-Film scripts, articles, blog posts, speeches, etc. If you are interested in private writing coaching only learn more here. For my group writing program learn more here.


Certified Primal Health Coach under the mentorship of Mark Sisson. Thyroid health expert and author of the best-selling book The Paleo Thyroid Solution. If you need to improve your health, we can always add this element into your private coaching.


After graduating from college, my goal was to make a ton of money so that I could retire young and enjoy life. At the age of 22, I was killing it! I became one of the top producers at a computer-consulting firm in Silicon Valley. I was bringing in over 2 million dollars of revenue and managing over 100 consultants throughout the state of California. My clients included Charles Schwab, Wells Fargo Bank, Bank of America, Pacific Bell (now AT&T), McKesson Corp, and many more.  Just as the ink was about to dry on my promotion that would have increased my earnings to a quarter of a million dollars at the age of 23…I got benched by the universe. A repetitive strain injury with my hands and arms left me rated as 40% disabled by the state of California. I was horrified and I was devastated. My ambitious goals and future career plans came crashing to a halt. So did my income.

There are only a handful of professions and careers that don’t require the repetitive use of your hands eight hours a day, five days a week - on top of the hand use required to cook yourself a meal, shower, put clothes on, and basically just exist and be self sufficient. As you might imagine, I was frightened about my future. I realized that in order to survive in a hand-use-dominated world, I would have to find a way to use my voice in order to prevail. I persevered by following my passions and dreams - and I succeeded. I had goals many thought were unattainable. The years I spent away from the constant keyboard use required in my former tech career, helped me heal my arms enough to live a pain-free life. 

Equally critical - the years I spent away from having financial wealth offered me the realization that success was never defined by my resume or my bank account, it was and is defined by my outlook, mindset, and my happiness and fulfillment in everyday life. That includes my health, my hobbies, my relationships and business - in equal measurements. I exemplify the power of perseverance and the power of intention. I love everything that I do! I have complete freedom in my life to do what I want, whenever I want.  For the full story about my hand injury journey, read Chapter 6 of my book Confident As Fu*k.


I have been coaching for a decade. The man who ignited this trajectory in my life is health celebrity Mark Sisson - New York Times bestselling author, the publisher of my 1st book, and founder of Primal Kitchen Foods (which he sold to Kraft-Heinz). Mark is an industry leader and business genius who has helped millions of people. I hosted Mark’s Primal Blueprint Podcast for many years, with 500+ episodes and 20 million downloads. This is part of what Mark has to say about me in the Foreword to my book Confident As Fu*k:

“Elle has framed her professional life into one dedicated to helping others—both healing and nourishing the physical body and also nurturing the spirit. This book will help you help yourself, but you are going to have to do the hard work and the deep reflection. Elle is not about subtlety, soft touches, or nuance. She is dedicated to excellence, transformation, and never looking back, feeling sorry for herself, or turning away from a challenge!”
- Mark Sisson, NYT Bestselling Author and Founder of Primal Kitchen Foods


I am an ENTJ and we are the rarest personality type - only 3% percent of the population. ENTJ’s are referred to as the Commander personality - natural-born leaders who possess the innate drive to lead others. They embody the gifts of charisma and confidence, and project authority in a way that draws crowds together behind a common goal. If there’s anything Commanders love, it’s a good challenge, big or small, and they firmly believe that they can achieve any goal. This quality makes people with the Commander personality type hold a long-term focus while executing each step of their plans with determination and precision.

Commanders are true powerhouses. Commanders seek personal growth and inspiration, and they often have a plan for how to accomplish it. Commanders love deep, meaningful discussions, and enjoy learning and development. Combining their vision, intelligence and determination to push ideas through to completion no matter the obstacles, Commanders are a force to be reckoned with.

Read about my morning routine in SUCCESS MAGAZINE's article titled 10 Morning Routines of Wildly Successful Entrepreneurs HERE


I help ambitious high achievers who are seeking transformation - manifest more happiness, confidence and self-esteem into all areas of their lives. And for a good reason - I am their life coaching equivalent. I am at the top of my game too. We think similarly and I am well-versed in the language of winning while also understanding its joys and pitfalls. I have found that high achievers can be ultra confident when it comes to professional pursuits, yet often lack true self-esteem and confidence on the inside and in their relationships. I can help you establish and maintain boundaries, speak up to get what you want, and avoid attracting codependents and “yes men” types. There is another reason clients seek me out – I get results by transforming their lives not merely improving them. I also don’t BS people. Ever. There are people in my clients’ lives who tell them what they want to hear. Not me. I tell it like it is and my clients always get my honest opinion and feedback.


We are all human. Being ambitious and at the top of your game can be a lonely place for anyone - and it's time to stop denying it. It is NOT weak to feel this way, but failing to admit it is. We all need someone we can talk to, trust and get unbiased feedback and friendship.

What areas of your life are messy?

I empathize with being a focused and committed person and how that can lead to screwing up other areas of your life. You are driven and determined but what is your happiness worth? I am not psychic, but I know what’s going through your head...because it’s gone through mine and the majority of my clients, too. 

We will put our heads together and do whatever it takes for you to get exactly what you need and want the most - ultimately being happy, healthy, successful, and abundant all at the same time. 

I aim to provide world-class coaching anchored in personal attention. I work differently with everyone, simply because every client is different. I don’t follow any templates. I cater to you and your unique needs.

The truth is, your growth is up to you and I cannot force you to do the work. Here is what I can do: I can show up authentically, support you, and share everything I know with you. I can brainstorm with you, empower you, and encourage you. I can be your confidante. I can help you to see aspects of your life differently. I can help you release the limiting ideas and stories that are holding you back. 

Featured In


Premium Package

  • 4 weeks
  • 2-hour initial session
  • Four 90-minute sessions
  • Weekly assignments and accountability
  • Text support 


  • 12 weeks
  • Initial session: One-day intensive (4 hours with me virtually)
  • 15 1-hour phone sessions to be booked at your convenience within 3 months after the intensive
  • Assignments and accountability
  • Unlimited access to my support

Getting Started

Coaching success depends upon the connection between my client and I, and our initial consultation is on me. The purpose of this hour-long call is:

  • To get to know each other and determine whether we have the right chemistry.
  • For me to fully understand what your needs and wants are.
  • For you to ask me any questions.

Note that confidentiality and discretion are always guaranteed. You or your representative can contact me prior to the call if you would like to sign a non-disclosure agreement.


Sometimes it can be difficult investing in oneself, or starting a new personal journey of self-reflection and self-improvement. I get it. I'll help you through this process, starting with a free one-on-one introductory call.

Let's Do this


My attorney would say, “I cannot guarantee specific results…” and that is absolutely true. However, let me share what a few of my clients have to say about working with me.

Read some Testimonials



Elle has radically transformed my life. The initial idea of hiring a coach was scary for me because of the "what ifs" and the financial investment. If you are on the fence, do it. Elle knows wtf she is talking about and she CAN help you. She will not only show up for you and provide what you need, but teach you how to show up for yourself as your best self. My confidence is a work in progress but has skyrocketed since working with her. She is understanding and to the point. If you are in victim mode, she will blatantly help you see which areas need improvement and give you exactly what information you need to direct you out of it. Seriously, hire her. I have read both of her books and listened to her podcasts. If you're looking for a sign, this is it.

Celebrity Client / Anonymous

As an actress under the watch of the media, I was hesitant to talk about my thyroid health problems with anyone other than a doctor. What I was not expecting in reaching out to Elle for thyroid help was to have some of our sessions lead into deeper life talks. Elle is intuitive, smart, funny, cool and easy to open up to. She is almost like a big sister to me in my journey of creating more boundaries with the people in my life. I highly recommend her as a life coach. Also, within 3 months, she helped me quickly fix my thyroid issues when not one reputable doctor in Los Angeles was able to help, and I went to all of the ‘best docs’.


I am worth 40 million and most people think this would provide a solid foundation for confidence and happiness, but I was a victim of my own making on a personal level with friends and romantic partners for decades. This caused me great stress and depression. I threw money at material stuff and hired a litany of therapists. Until I met Elle. She introduced me to concepts I might have dismissed in the past because I didn’t believe or know that I could make significant changes. My perspective changed through Elle’s guidance and I got out of the spiral shit-show I was swimming in. It definitely took work on my part, but now I speak up and draw boundaries and don’t fear or attract the worst from people. I overcame my low self-esteem and lack of confidence with dating women and also in friendships. Elle is a great confidante.


I had an idea for a book percolating for about 3 years but I couldn’t muster up the focus to get it flushed out. I had pages of notes but never able to get beyond initial ideas and concepts. I would feel motivated one day and have a bunch of ideas - but I just couldn’t expand on them. Wow did coaching with Elle completely change this. She made my writing dreams come true. She offered insightful and intelligent ideas that I never thought of and asked amazing questions that fired up my creative mind and had me excited and focused on my project. The confidence and pride I feel for finally, finally finishing this book is almost beyond words. I am so proud and fulfilled. I am willing to bet that your writing project will end up better than you could have imagined if you hire Elle to hand-hold you through it.


I always feel recharged, more confident and excited about my life after talking with Elle. She is an island of encouragement and support in a sea of people who will crap on your dreams. But if you have Elle in your corner I believe you can achieve anything because I had a massive 180 degree change in my life in just the first 3 months of working with her. I love chatting with her, we have fun, deep, conversations and even though she has that badass confident personality, she is really loving and truly cares about you and your success. In fact, I don’t think I have met anyone else who loves watching other people succeed as much as she does!


Working with Elle in her confidence course was life changing and life affirming for me. Her guidance and coaching were exactly what I needed to take steps toward becoming more confident, trusting myself more, and breaking some unproductive habits and patterns. From the very first session, I was able to see differences in the way I make decisions, treat myself, and handle my business. I’d recommend this course to anyone who needs a good, honest, loving, kick in the pants to help them realize their value and become more confident about it!


I have had confidence issues for my entire life and the Confidence Course was a game-changer for me! Elle Russ cuts through all the superficial noise and digs deep in this program. She helped me to connect the dots on the deeper reasons for my confidence issues and she effectively pinpointed the specific areas I needed to address.

Elle has vast knowledge in this area and she provided excellent direction on how to approach uncomfortable situations in a practical and effective way.  I was able to apply the principles learned in real-life applications throughout the course. This was definitely one of the best investments I have ever made. I must say this was LIFE-CHANGING!